The Great B2B Telemarketing Debate: Script or No Script?

The Great B2B Telemarketing Debate: Script or No Script?

Those who tout the importance of scripts will tell you that a quality script is built around a specific target audience and allows telemarketers to get their marketing message out during each and every call. The key they say is to make sure that B2B scripts are consistent; get the same message across; help the target audience to solve a specific problem; and are built around key points that can referred back to again and again.